We started from scratches. Of course, this photo describes the last and final design. Before it we had many options and came up with this one. Unique and simple. Easy to integrate in every room. We wanted to use mostly natural materials – that is why we have our construction made by wood.
Dimensions took very long part of development process. It should be (!)portable and in the same time useful for daily use. It should be possible to grow enough greens on it and it can be installed in every kitchen or window sill.
Logo – a face of the product. From the very beginning customer should find in it what he needs: it is DIY grow box, mostly made by natural materials, it is created for healthy lifestyle.
Marketing & Strategy
After discussions and brainstorming we found two main platforms for promotion: Facebook and Instagram. This platforms connect millions of potential customers from our target regions. The content must describe what we do, who we are, how we did it, etc.
Because of different life priorities in different societies, we have to concentrate on specific region to address our product to. For the moment of developing this part of our social start-up, we found Norway as a good beginning. Because: it is Nordic country which has limited sunny days (our product helps to grow plants through additional lighting); there is big interest in eco lifestyle; due to the fact that our product is handmade it has increased prime cost, so the main market should be solvent to afford it.