Business model CANVAS
Before starting new project, we had to describe the idea and see if it is actually can work. First task for implementers of this startup - EVS volunteers Daria and Kyrylo - was to finalise the CANVAS model.
Next step was to visualise idea in SWOT analysis. It helped to concentrate on weak points and find solution for them. That was a good and right start of doing it!
Logo & Cover
Logo – a face of the product. From the very beginning customer should find in it what he needs: a Piece of Latvia in hands. Logo is also a cover for the actual box: bright, which it taking your attention.
Cover also include information about EVS project
"Grow, Latvia!" and mention Erasmus+ programme.
Marketing & Strategy
After discussions and brainstorming we found two main platforms for promotion: Facebook and Instagram. This platforms connect millions of potential customers from our target regions. The content must describe what we do, who we are, how we did it, etc.
Preparations and Photo session
We had to prepare photo and video files to promote our startup. It took us several days to collect the goods which will be inside of the box as well as make series of photos. In the end, you can take a look on our final product below!