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SOCIAL STARTUP
"LATVIEŠU KASTĪTE "

During 2018-2019 our organisation hosted EVS volunteers from Ukraine. One of our tasks for that year was to create a social startup as an own project of volunteers and an interesting challenge for us – Latvijas jauniešu attīstības centrs.

Business model CANVAS

Before starting new project, we had to describe the idea and see if it is actually can work. First task for implementers of this startup - EVS volunteers Daria and Kyrylo - was to finalise the CANVAS model.

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SWOT analysis

Next step was to visualise idea in SWOT analysis. It helped to concentrate on weak points and find solution for them. That was a good and right start of doing it!

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Logo & Cover

Logo – a face of the product. From the very beginning customer should find in it what he needs: a Piece of Latvia in hands. Logo is also a cover for the actual box: bright, which it taking your attention.

Cover also include information about EVS project
"Grow, Latvia!" and mention Erasmus+ programme. 

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Marketing & Strategy

After discussions and brainstorming we found two main platforms for promotion: Facebook and Instagram. This platforms connect millions of potential customers from our target regions. The content must describe what we do, who we are, how we did it, etc.

Facebook: https://www.facebook.com/latviesu.kastite
Instagram: https://www.instagram.com/latviesu_kastite

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Preparations and Photo session

We had to prepare photo and video files to promote our startup. It took us several days to collect the goods which will be inside of the box as well as make series of photos. In the end, you can take a look on our final product below!

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EPILOGUE

    It was a long way from the BEGINNING to the END. We learned: how to create your product, how to make a plan and many other tasks connected to it. For now we have a final product which is already promoted though different sources.

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